The Opportunity

Adobe Express is on a mission to make content creation simple and delightful for everyone—from first-time makers to teams at scale. We’re looking for a Principal PM to lead Discovery & Activation across the end-to-end journey: how new and returning customers find the right starting point, reach an “aha,” and build durable habits that drive long-term retention.

You’ll define the strategy and roadmap for one of the key workstream on user activation and partner closely with Design, Engineering, Data Science, and Go-to-Market to ship needle-moving experiences.

What you’ll own

Roadmap Creation

• Create a quarterly roadmap for one of the key workstreams under activation and align design, engineering, research, and other team members.

Measurement & experimentation

• Establish clear leading and lagging indicators.
• Setup A/B tests with well thought of hypotheses and drive these to fruition.
• Build a principled experimentation framework for Enterprise and Consumer, balancing velocity with change-management needs.

Cross-functional leadership

• Partner with Content Ops for taxonomy and metadata quality that boost discovery relevance.
• Align with SEO, Growth Marketing, Partnerships, and PMM on acquisition → activation → retention funnels, including assistant/LLM entry points.

What you’ll bring

• 10+ years in Product Management with 3+ years driving Discovery/Activation, Growth, or Core UX for a scaled product.
• Proven wins modernizing Home/Search, template/catalog discovery, or onboarding/activation flows in a PLG or prosumer/creative context.
• Mastery of funnel analytics and causal inference basics; you can define leading indicators that actually predict lagging metrics.
• Strong product sense for progressive disclosure, guided creation, and task-led journeys—paired with crisp prioritization and trade-off calls.
• Track record partnering with Design/Research, Content/SEO, and Data Science; comfortable with taxonomy, metadata, and retrieval quality.
• Enterprise empathy: you can balance rapid iteration with stability, change-management, and training needs for large customers.
• Excellent written and verbal communication; you set vision, write clear PRDs, and align executives and cross-functional partners.

Nice to have

• Experience with creative tools, assistants/LLMs, or recommendation systems.
• Background in template ecosystems, marketplaces, or content ops.
• Exposure to enterprise change-management and rollout strategies.

How you’ll work

• Customer-back: start with real tasks (flyer, video, social post), not features.
• System-first: build reusable primitives (recipes, prompts, deep links, metadata) that improve many surfaces at once.
• Measure to learn: clear hypotheses, holdouts, and readouts; durable dashboards for ongoing decisions.
• Bias to impact: ship increments weekly, land big rocks quarterly.