The Opportunity We are seeking a strategically minded individual to drive the offer and pricing strategy for Adobe’s B2C Creative Cloud offerings. In this role, you will shape the structure and positioning of our B2C solutions for businesses of all sizes. Are you excited to define the target audience and determine the right mix of products, features, services, and entitlements for each offering? This is a high-visibility, high-impact role. By applying strong business intuition and collaborating with cross-functional teams, you will develop a deep understanding of the customer and the competitive offer landscape. Your work will ensure B2C offerings resonate with key customer segments—ultimately making Adobe the top choice for individuals. ## What You’ll Do - Shape Offer and Pricing Strategy: Define the overarching strategy for how we bring our B2C products, features, and technologies to market. This includes setting a long-term vision for our B2C lineup as well as driving annual/quarterly updates we make to our offer lineup. - Drive execution for lineup updates: Work with the cross-functional team to bring lineup changes to market. - Deeply Understand Customers: Lead customer and market research. You will identify audience needs, prioritize use cases, inform strategy, and influence product roadmaps. - Drive Global Business Impact: Identify and advocate for lineup optimizations in key regions outside North America. Design and test regional offers tailored to local customer needs and price sensitivities. - Lead with Influence: Act as a change agent across a matrixed organization. Align GTM, Product, Pricing Ops, Growth, Analytics, Finance, and more. - Communicate Effectively: Regularly engage with VP-level and executive leadership to deliver insights, propose lineup changes, and guide product investment decisions.